via makeuseof.com
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via zippycart.com -
“Customer co-creation,” the practice of allowing customers to “build their own” products, is gaining quite a bit of traction among US online retailers. For example, custom messenger-bag maker Rickshaw Bagworks lets each customer design their own bag before it is made to order, and sportswear vendor Shortomatic lets shoppers upload images and overlay them on a pair of custom-designed swim trunks.
Many e-commerce leaders — Nike, Dell.com, and Blue Nile, for example — have begun combining customer co-creation with social media tools to let customers share what they’ve created across social networks. The goal of co-creation is to allow customers to specify exactly what they want while engaging them an interactive building experience. Sharing (“look what I built!”) is a natural extension of that co-creation process. Call it “social co-creation”.
via venturebeat.comIMHO, Malaysian telco should try this "co-creation" to create a mobile plan that is really suitable for people to use or subscribe.Made from people to people..
